What do you consider the biggest challenge in this manufacturing process?
AB is privileged to have a highly talented, experienced, and dedicated team of manufacturing experts, many of whom have been working at AB for decades. We are also fortunate to have the support of our parent company, Sonova, which helps ensure that we have the resources and agility to create the best products.
The biggest challenge we’re currently facing is the squeeze in the supply chain, a situation that almost all industries are experiencing. We see everywhere in the news today that it’s harder to get everything, from lumber to microchips. Cars and smartphone deliveries are delayed, and just about every other piece of consumer electronics is impacted. With this global shortage of raw materials, we are also being challenged to deliver products to our customers on time.
The demand for our new Marvel CI products has been extraordinary. It’s obvious that what these devices offer really resonates with the needs and wishes of people who depend on CI technology every day. Marvel is comprised of electronic components and batteries, both of which are seeing unprecedented shortages globally. This has hindered our ability to build up adequate inventories to meet the very high demand.