October 17, 2022
Advanced Bionics illustrates how life with a cochlear implant can help people with hearing loss connect with their loved ones.
VALENCIA, CA, USA, October 17, 2022 – Advanced Bionics, a global leader in cochlear implant technology, launches an emotional patient ‘connection’ campaign. Following the successful launch of their Naída CI Marvel for adults and Sky CI Marvel for children in 2020, this new campaign is designed to highlight the human truth that our lives are enriched and fulfilled by deep and meaningful connections with those around us, and that sound enables those connections.
‘The MOMENT’ campaign showcases people who hear with Advanced Bionics cochlear implants and their families. This is the first time Advanced Bionics, or any hearing company, has presented real, emotional human stories through the eyes of a loved one. This differentiated approach is designed to underline the power of sound in a visceral way that will inspire people to think deeper about hearing loss and to seek effective treatment options for it, such as through cochlear implants.
The campaign will kick off with three family stories through video in October. Over the next few months, Advanced Bionics will share and promote the stories about seven different individuals with their loved ones, spanning the range of different hearing experiences, including patient demographics, onset and type of hearing loss, as well as technology used.
“As a medical technology company, our day-to-day work is often focused on products and features. But more fundamentally, what drive and inspire all of us at Advanced Bionics are the people who use our cochlear implants, and the transformational difference our products can make in their lives,” said Victoria Carr-Brendel, PhD, president of Advanced Bionics. “‘The MOMENT’ campaign is our homage to these people and their families. Their stories, told through every day, yet profound and extraordinary moments they shared together because of our cochlear implants, are the quintessential reflection of Advanced Bionics’ mission. But even more importantly, we hope that they inspire those with hearing loss to seek effective treatment for it so that they don’t miss any more connection moments with their loved ones.”
“All my life, I was always eager to share my hearing story with those around me. My wife Heather and I were excited to share our experiences dating and becoming parents to three amazing kids,” said David Cluff, who hears with Advanced Bionics cochlear implants and is featured in ‘The MOMENT’ campaign. “Our story is so much more than just ‘I can hear.’ It’s ‘I can hear my kids tell me “I love you!” to “I had a rough day.” Our hearing journey is not perfect, but it is a journey we love to share with everyone.”
To watch ‘The MOMENT’ hearing stories, please visit advancedbionics.com/themoment.
About Advanced Bionics
Advanced Bionics is a global leader in developing hearing solutions for individuals with severe-to-profound hearing loss who no longer benefit from hearing aids. Founded in 1993 and a subsidiary of the Sonova Group since 2009, AB develops cutting-edge cochlear implant technology that allows recipients to hear their best. AB joined Phonak as part of the Sonova Group of companies and began a collaboration unlike any other in the industry. Since then, the innovation leaders in cochlear implants and hearing aids have continuously combined technologies to deliver new, unequalled hearing solutions. With sales in more than 50 countries and a proven track record for developing high-performing, state-of-the-art products, AB’s talented worldwide group of technologists and professionals are driven to engage with patients and professionals, work with integrity, and stay firmly committed to the best possible performance.
Media Contact
Advanced Bionics LLC
Email: Media.Relations@advancedbionics.com
October 26, 2021
Sky CI Marvel is the world’s first dedicated sound processor for children
Valencia, CA, October 26, 2021 – Advanced Bionics, a global leader in cochlear implant technology, announced today that it has been recognized with a Hearing Technology Innovator Award for its SKY CI™ M sound processor by Hearing Health & Technology Matters for its technological innovation and achievement in the hearing industry.
“We’re honored to be recognized with this industry award. Advanced Bionics’ SKY CI M is a cochlear implant industry first which acknowledges that children are not small adults. Children's listening needs, wearing requirements and daily listening situations are different from those of adults,” said Victoria E. Carr-Brendel, Ph.D., GVP, Sonova Group and President of Advanced Bionics.
Sky CI Marvel is the world’s first dedicated sound processor for children that combines proven AB sound processing with the established Marvel platform from Phonak, a global leader in pediatric hearing care. AutoSense Sky OS™ 3.0 operating system is a machine-learning algorithm uniquely designed for a child’s typical listening situations, automatically providing excellent sound quality and performance wherever the child goes.
Offering a wide variety of wearing options, child-preferred colors, and waterproof accessories, Sky CI Marvel offers flexibility for a growing child’s adventures, whether at the pool or in school.
Its integrated Roger™ technology help kids hear their teachers and conversation partners in classrooms, cafeterias, and auditoriums directly in their ears, bypassing noise in the environment. Plus, direct smartphone connectivity via Bluetooth® and the intuitive AB Remote app help kids stay connected with the world around them throughout their day.
“Hearing technologies being developed by companies like Advanced Bionics are helping set the standard for innovation in the industry,” said Kevin Liebe, Hearing Health & Technology Matters President and CEO.
About Advanced Bionics
Advanced Bionics is a global leader in developing hearing solutions for individuals with severe and profound hearing loss who no longer benefit from hearing aids. Founded in 1993 and a subsidiary of the Sonova Group since 2009, AB develops cutting-edge cochlear implant technology that allows recipients to hear their best. AB joined Phonak as part of the Sonova Group of companies and began a collaboration unlike any other in the industry. Since then, the innovation leaders in cochlear implants and hearing aids have continuously combined technologies to deliver new, unequalled hearing solutions.
With sales in more than 50 countries and a proven track record for developing high-performing, state-of-the-art products, AB’s talented worldwide group of technologists and professionals are driven to engage with patients and professionals, work with integrity, and stay firmly committed to the best possible performance.
About the Hearing Technology Innovator Awards
The Hearing Technology Innovator Awards™ is an annual international awards program whereby Hearing Health & Technology Matters recognizes and celebrates innovation within the hearing industry. Learn more at https://hearinghealthmatters.org/hearing-technology-innovator-awards.
The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Sonova AG is under license.
Media Contact
Advanced Bionics LLC
Leigh Fazzina
Phone: 610.316.4126
Email: katherineleigh.fazzina.external@sonova.com
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